Quotation Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. Advances in Consumer Research 44, 0-0.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews
Volume 44
Year 2016
Page from 0
Page to 0
Reviewed? Y
DOI na

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Wagner, Udo (University of Vienna, Austria)
Wolfsteiner, Elisabeth (University of Vienna, Austria)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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