Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. Advances in Consumer Research 44, 0-0.
BibTeX
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Advances in Consumer Research |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews |
| Volume | 44 |
| Year | 2016 |
| Page from | 0 |
| Page to | 0 |
| Reviewed? | Y |
| DOI | na |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Wagner, Udo (University of Vienna, Austria)
- Wolfsteiner, Elisabeth (University of Vienna, Austria)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)