Nindl, Fabian, Salesny, Anton, Schnedlitz, Peter. 2016. Loyalty cards and point collection programs reinforcing retail patronage behavior. In Colloquium on European Resarch in Retailing 2016, Hrsg. Brusset, Xavier/Kotzab, Herbert/Teller, Christoph, 223-225. Toulouse: -
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Loyalty cards and point collection programs reinforcing retail patronage behavior |
| Title of whole publication | Colloquium on European Resarch in Retailing 2016 |
| Editor | Brusset, Xavier/Kotzab, Herbert/Teller, Christoph |
| Page from | 223 |
| Page to | 225 |
| Location | Toulouse |
| Publisher | - |
| Year | 2016 |
Associations
- People
- Nindl, Fabian (Details)
- Salesny, Anton (Details)
- Schnedlitz, Peter (Details)
- Organization
- Retailing and Marketing IN (Details)