Quotation Bjalkebring, Par and Västfjäll, Daniel and Dickert, Stephan and Slovic, Paul. 2016. Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. Frontiers in Psychology 7 (846), 1-8.




Older adults have been shown to avoid negative and prefer positive information to a higher extent than younger adults. This positivity bias influences their information processing as well as decision-making. We investigate age-related positivity bias in charitable giving in two studies. In Study 1 we examine motivational factors in monetary donations, while Study 2 focuses on the emotional effect of actual monetary donations. In Study 1, participants (n = 353, age range 20–74 years) were asked to rate their affect toward a person in need and then state how much money they would be willing to donate to help this person. In Study 2, participants (n = 108, age range 19–89) were asked to rate their affect toward a donation made a few days prior. Regression analysis was used to investigate whether or not the positivity bias influences the relationship between affect and donations. In Study 1, we found that older adults felt more sympathy and compassion and were less motivated by negative affect when compared to younger adults, who were motivated by both negative and positive affect. In Study 2, we found that the level of positive emotional reactions from monetary donations was higher in older participants compared to younger participants. We find support for an age-related positivity bias in charitable giving. This is true for motivation to make a future donation, as well as affective thinking about a previous donation. We conclude that older adults draw more positive affect from both the planning and outcome of monetary donations and hence benefit more from engaging in monetary charity than their younger counterparts.


Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Frontiers in Psychology
Citation Index SSCI
Language English
Title Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving
Volume 7
Number 846
Year 2016
Page from 1
Page to 8
Reviewed? Y
URL http://dx.doi.org/10.3389/fpsyg.2016.00846
DOI 10.3389/fpsyg.2016.00846


Dickert, Stephan (Former researcher)
Bjalkebring, Par (University of Gothenburg, Sweden)
Slovic, Paul (Decision Research, United States/USA)
Västfjäll, Daniel (Linköping University, Sweden)
Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5504 Experimental psychology (Details)
5532 Applied psychology (Details)
Google Scholar: Search