Quotation Weitzl, Wolfgang, Hutzinger, Clemens, Wolfsteiner, Elisabeth. 2016. The influence of corporate webcare and brand advocates on online complaint observers. In Proceedings of the 2016 EMAC Regional Conference, Hrsg. European Marketing Academy, 0- 0. Sarajevo: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The influence of corporate webcare and brand advocates on online complaint observers
Title of whole publication Proceedings of the 2016 EMAC Regional Conference
Editor European Marketing Academy
Page from 0
Page to 0
Location Sarajevo
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Hutzinger, Clemens (University of Innsbruck, Austria)
Wolfsteiner, Elisabeth (University of Vienna, Austria)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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