van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The power of personal |
| Event | EMAC European Marketing Academy Conference |
| Year | 2016 |
| Date | 24.05-27.05. |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Schreier, Martin (Details)
- Kaiser, Ulrike (Details)
- External
- Fuchs, Christoph (Technical University of Munich, Germany)
- Goodman, Joseph (Washington University in St. Louis, United States/USA)
- Lim, Sarah (Cornell University, United States/USA)
- Maira, Elisa (Erasmus University Rotterdam, Netherlands)
- Puntoni, Stefano (Erasmus University Rotterdam, Netherlands)
- van Osselaer, Stijn (Cornell University, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)