Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment |
| Event | EMAC European Marketing Academy Conference |
| Year | 2016 |
| Date | 24.05.-27.05. |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph (Technical University of Munich, Germany)
- Nishikawa, Hidehiko (Hosei University, Japan)
- Ogawa, Susumu (Kobe University, Japan)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)