Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Beyond crossover-effects in product-dominant consumption systems |
| Event | EMAC Conference 2016 |
| Year | 2016 |
| Date | May 24-27 |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Koller, Monika (Details)
- Reutterer, Thomas (Details)
- External
- Floh, Arne (University of Surrey, United Kingdom)
- Zauner, Alexander (WU Vienna, Austria)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)