Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation |
| Event | AMS Annual Conference |
| Year | 2016 |
| Date | 18.05.-21.05. |
| Country | United States/USA |
| Location | Lake Buena Vista, FL |
Associations
- People
- Ruzeviciute, Ruta (Former researcher)
- Kamleitner, Bernadette (Details)
- External
- Biswas, Dipayan (University of South Florida, United States/USA)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)