Quotation Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
Event AMS Annual Conference
Year 2016
Date 18.05.-21.05.
Country United States/USA
Location Lake Buena Vista, FL

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
External
Biswas, Dipayan (University of South Florida, United States/USA)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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