Quotation Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct
Event Eurpean Marketing Academy (EMAC)
Year 2016
Date 24.05.-27.05.
Country Norway
Location Oslo

Associations

People
Kamleitner, Bernadette (Details)
Süssenbach, Sophie (Former researcher)
Thürridl, Carina (Former researcher)
Ruzeviciute, Ruta (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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