Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct |
| Event | European Marketing Academy (EMAC) |
| Year | 2016 |
| Date | 24.05.-27.05. |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Kamleitner, Bernadette (Details)
- Süssenbach, Sophie (Former researcher)
- Thürridl, Carina (Former researcher)
- Ruzeviciute, Ruta (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)