Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Happy, possessive and loyal: From consumption affect to brand loyalty |
| Event | Eurpean Marketing Academy (EMAC) |
| Year | 2016 |
| Date | 24.05.-27.05. |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Thürridl, Carina (Former researcher)
- Kamleitner, Bernadette (Details)
- Dickert, Stephan (Former researcher)
- Ruzeviciute, Ruta (Former researcher)
- Süssenbach, Sophie (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)