Penz, Elfriede and Kirchler, Erich. 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review 33 (3): S. 432-453.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Marketing Review |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-B, STRAT-B, WH-B |
| Language | English |
| Title | Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics |
| Volume | 33 |
| Number | 3 |
| Year | 2016 |
| Page from | 432 |
| Page to | 453 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1108/IMR-01-2015-0007 |
Associations
- People
- Penz, Elfriede (Details)
- External
- Kirchler, Erich (Universität Wien, Austria)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5509 Psychological methodology (Details)