Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Felzmann, Lena. 2016. Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions . EUPRERA 18th Annual Congress, Amsterdam, Groningen, Niederlande, 29.09.-01.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions |
| Event | EUPRERA 18th Annual Congress |
| Year | 2016 |
| Date | 29.09.-01.10. |
| Country | Netherlands |
| Location | Amsterdam, Groningen |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Felzmann, Lena (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)