Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How Marketing Strategies Shape Customers¿ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes |
| Title of whole publication | Proceedings of the 2016 Winter Marketing Educator's Conference |
| Editor | American Marketing Association |
| Page from | I-15 |
| Page to | I-16 |
| Location | Las Vegas, NV |
| Publisher | American Marketing Association |
| Year | 2016 |
| ISBN | 0-87757-361-1 |
| URL | https://www.ama.org/Pages/default.aspx |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (Ruhr-University of Bochum, Germany)
- Mikolon, Sven (Imperial College London, United Kingdom)
- Wieseke, Jan (Ruhr-University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)