Quotation Weitzl, Wolfgang. 2017. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale. Wiesbaden: Springer Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale
Location Wiesbaden
Publisher Springer Gabler
Year 2017
URL http://www.springer.com/de/book/9783658158880
ISBN 978-3-658-15888-0

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People
Weitzl, Wolfgang (Former researcher)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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