Quotation Weitzl, Wolfgang. 2017. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale. Wiesbaden: Springer Gabler.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale
Location Wiesbaden
Publisher Springer Gabler
Year 2017
URL http://www.springer.com/de/book/9783658158880
ISBN 978-3-658-15888-0

Associations

People
Weitzl, Wolfgang (Former researcher)
Organization
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
Google Scholar: Search