Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Creating Brand Performance with Social Media |
Title of whole publication | Proceedings of the 2016 AMS 19th World Marketing Congress |
Editor | Academy of Marketing Science |
Page from | 0 |
Page to | 0 |
Location | Paris, France |
Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)