Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Creating Brand Performance with Social Media |
| Title of whole publication | Proceedings of the 2016 AMS 19th World Marketing Congress |
| Editor | Academy of Marketing Science |
| Page from | 0 |
| Page to | 0 |
| Location | Paris, France |
| Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)