Quotation Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Creating Brand Performance with Social Media
Title of whole publication Proceedings of the 2016 AMS 19th World Marketing Congress
Editor Academy of Marketing Science
Page from 0
Page to 0
Location Paris, France
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Einwiller, Sabine (University of Vienna, Austria)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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