Quotation Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Cost-benefit-associations and their impact on consumer behavior
Event Bocconi University
Year 2007
Date 21.02.-21.02.
Country Italy
Location Milan

Associations

People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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