Quotation Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Cost-benefit-associations: A neglected construct in consumer research
Event HEC Paris
Year 2007
Date 02.07.-02.07.
Country France
Location Paris

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People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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