Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Cost-benefit associations and their influence on consumer behaviour |
| Event | Vienna University of Economics and Business Administration |
| Year | 2010 |
| Date | 05.09.-05.09 |
| Country | Austria |
| Location | Vienna |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)