Quotation Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Cost-benefit associations and their influence on consumer behaviour
Event Vienna University of Economics and Business Administration
Year 2010
Date 05.09.-05.09
Country Austria
Location Vienna

Associations

People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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