Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | When sunk costs matter most: The influence of cognitive associations on the sunk cost effect |
| Event | DR@W (Decision Research at Warwick) forum |
| Year | 2012 |
| Date | 26.01.-26.01. |
| Country | United Kingdom |
| Location | Warwick |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)