Quotation Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Gro├čbritannien, 26.01.-26.01.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title When sunk costs matter most: The influence of cognitive associations on the sunk cost effect
Event DR@W (Decision Research at Warwick) forum
Year 2012
Date 26.01.-26.01.
Country United Kingdom
Location Warwick

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People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (├ľSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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