Quotation Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The sunk cost effect revisited: It¿s about what comes to mind
Event University of Lancaster
Year 2012
Date 21.03.-21.03.
Country United Kingdom
Location Lancaster

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People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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