Quotation Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title That's mine. Consumer behavior under the spell of (psychological) ownership
Event WHU (Otto Beisheim School of Management)
Location Vallendar, Germany
Date Sept. 9, 2014

Associations

People
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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