Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | That's mine. Consumer behavior under the spell of (psychological) ownership |
| Event | WHU (Otto Beisheim School of Management) |
| Location | Vallendar, Germany |
| Date | Sept. 9, 2014 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)