Güntürkün, Baris Pascal. 2011. Brand Communities: Nutzenpotentiale und Gefahren. SymanO’11: Online-Forschung im Marketing, Duale Hochschule Baden-Württemberg, Mannheim, 14.09.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Unpublished lecture
Language	German
Title	Brand Communities: Nutzenpotentiale und Gefahren
Event	SymanO¿11: Online-Forschung im Marketing
Location	Duale Hochschule Baden-Württemberg, Mannheim
Date	Sept. 14, 2011
URL	http://www.symano.de

People: Güntürkün, Baris Pascal (Details)
Organization: Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5315 Commercial science (Details); 5320 Marketing (Details); 5321 Market research (Details); 5532 Applied psychology (Details)

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