Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity |
| Event | Winter Marketing Educators' Conference 2014 |
| Year | 2014 |
| Date | 21.02.-23.02. |
| Country | United States/USA |
| Location | Orlando, FL |
| URL | https://www.ama.org |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (Ruhr-University of Bochum, Germany)
- Schons, Laura-Marie (Ruhr-University of Bochum, Germany)
- Wieseke, Jan (Ruhr-University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)