Güntürkün, Baris Pascal, Lukasczyk, Alfred, Koch, Holger. 2012. Wieviel eine Marke Wert ist. Personalmagazin, 9 (10), 44-45.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Personalmagazin |
| Language | German |
| Title | Wieviel eine Marke Wert ist |
| Volume | 9 |
| Number | 10 |
| Year | 2012 |
| Page from | 44 |
| Page to | 45 |
| URL | https://www.haufe.de/download/personalmagazin-ausgabe-102012-personalmagazin-139072.pdf |
| DOI | na |
| Open Access | Y |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Koch, Holger (trendence Institute GmbH, Germany)
- Lukasczyk, Alfred (Evonik Industries AG, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5324 Organizational research (Details)
- 5352 Human resource management, personnel management (Details)
- 5532 Applied psychology (Details)