Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity |
| Volume | 79 |
| Number | 6 |
| Year | 2015 |
| Page from | 17 |
| Page to | 33 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1509/jm.14.0357 |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (Ruhr-University of Bochum, Germany)
- Schons, Laura-Marie (University of Mannheim, Germany)
- Wieseke, Jan (Ruhr-University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)