Spicko, Gerlinde. 2014. Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis" Transfer. Werbeforschung & Praxis (3), 8-13.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Journal article
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new	MAR-D, STRAT-D
Language	German
Title	Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis"
Number	3
Year	2014
Page from	8
Page to	13
DOI	na

Associations

People: Spicko, Gerlinde (Details)
Organization: Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5320 Marketing (Details); 5338 Science of advertising (Details); 5954 Knowledge management (Details)

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