Townsend, Claudia, Kaiser, Ulrike, Schreier, Martin. 2015. User Design Through Self-Customization. In: The Cambridge Handbook of Consumer Psychology, Hrsg. M. Norton, D. Rucker and C. Lamberton, S. 233-254. New York: Cambridge University Press.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | User Design Through Self-Customization |
| Title of whole publication | The Cambridge Handbook of Consumer Psychology |
| Editor | M. Norton, D. Rucker and C. Lamberton |
| Page from | 233 |
| Page to | 254 |
| Location | New York |
| Publisher | Cambridge University Press |
| Year | 2015 |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- External
- Townsend, Claudia (University of Miami, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)