Franke, Nikolaus and Keinz, Peter and Taudes, Alfred and Funke, Thomas. 2015. The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident. AESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems, Bali, Indonesien, 9.9.-11.9.
BibTeX
Abstract
We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobile customize.it firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify the conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident |
| Event | AESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems |
| Year | 2015 |
| Date | 9.9.-11.9. |
| Country | Indonesia |
| Location | Bali |
| URL | http://www.paaa.asia/aescs2015/ |
Associations
- People
- Franke, Nikolaus (Details)
- Keinz, Peter (Details)
- Taudes, Alfred (Details)
- Funke, Thomas (Former researcher)
- Organization
- Institute for Production Management (Taudes) (Details)
- Research Institute for Supply Chain Management FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1109 Information and data processing (Details)
- 1121 Operations research (Details)
- 1122 Artificial intelligence (Details)
- 5306 Business data processing (Details)
- 5310 Manufacturing (Details)
- 5316 Industrial management (Details)
- 5333 Business management (Details)