Quotation Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. 2016. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Creating Consumer-Based Brand Equity With Brand Communication on Facebook
Event 2016 AMA Winter Marketing Educators Conference
Year 2016
Date 26.02.-28.02.
Country United States/USA
Location Las Vegas, NV

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Einwiller, Sabine (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
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