Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM |
| Event | 2016 AMA Winter Marketing Educators Conference |
| Year | 2016 |
| Date | 26.02.-28.02. |
| Country | United States/USA |
| Location | Las Vegas, NV |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Vienna, Netherlands)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)