Quotation Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM
Event 2016 AMA Winter Marketing Educators Conference
Year 2016
Date 26.02.-28.02.
Country United States/USA
Location Las Vegas, NV

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Vienna, Netherlands)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
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