Quotation Weitzl, Wolfgang, Zniva, Robert, Einwiller, Sabine, Beldad, Ardion. 2016. Success Factors of Brand Communication on Facebook. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, 0-0. Orlando, FL: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Success Factors of Brand Communication on Facebook
Title of whole publication Proceedings of the Annual Conference of the Academy of Marketing Science
Editor Academy of Marketing Science
Page from 0
Page to 0
Location Orlando, FL
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Einwiller, Sabine (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
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