Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Demographic Models for Predicting Future Markets |
| Title of whole publication | Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference |
| Editor | American Marketing Association (AMA) |
| Page from | |
| Page to | |
| Location | Las Vegas |
| Publisher | American Marketing Association |
| Year | 2016 |
Associations
- Projects
- Demography-Based Market Forecasting Tools
- People
- Reutterer, Thomas (Details)
- Gruber, Kathrin (Former researcher)
- Lutz, Wolfgang (Former researcher)
- Stephany, Fabian (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)