Quotation Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association.




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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Demographic Models for Predicting Future Markets
Title of whole publication Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference
Editor American Marketing Association (AMA)
Page from
Page to
Location Las Vegas
Publisher American Marketing Association
Year 2016


Demography-Based Market Forecasting Tools
Reutterer, Thomas (Details)
Gruber, Kathrin (Former researcher)
Lutz, Wolfgang (Former researcher)
Stephany, Fabian (Former researcher)
Institute for Marketing and Customer Analytics IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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