Quotation Schlegelmilch, Bodo B., Khan, Mubbsher M., Hair, Jr. Joe F. 2016. Halal Endorsements: Stirring Controversy or Gaining New Customers? International Marketing Review. 33 (1), 1-32.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Halal Endorsements: Stirring Controversy or Gaining New Customers?
Volume 33
Number 1
Year 2016
Page from 1
Page to 32
Reviewed? Y
URL http://dx.doi.org/10.1108/IMR-07-2014-0253
DOI http://dx.doi.org/10.1108/IMR-07-2014-0253
Open Access Y
Open Access Link http://dx.doi.org/10.1108/IMR-07-2014-0253

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Hair, Jr. Joe F (na, United States/USA)
Khan, Mubbsher M. (na, Pakistan)
Organization
Institute for International Marketing Management IN (Details)
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