Schlegelmilch, Bodo B. 2016. Global Marketing Strategy - An Executive Digest. Springer International Publishing Switzerland (249 pages): Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | English |
| Title | Global Marketing Strategy - An Executive Digest |
| Location | Springer International Publishing Switzerland (249 pages) |
| Publisher | Springer |
| Year | 2016 |
| URL | http://www.springer.com/de/book/9783319262772 |
| ISBN | 978-3-319-26279-6 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)