Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. Forthcoming. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. ICA 2016 Annual Conference, Fukuoka, Japan,
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Affiliation | WU |
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Type of publication | Poster presented at an academic conference or symposium |
Language | English |
Title | Creating Consumer-Based Brand Equity With Brand Communication on Facebook |
Event | ICA 2016 Annual Conference |
Location | Fukuoka, Japan |
Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)