Quotation Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. Forthcoming. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. ICA 2016 Annual Conference, Fukuoka, Japan,


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Publication's profile

Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Creating Consumer-Based Brand Equity With Brand Communication on Facebook
Event ICA 2016 Annual Conference
Location Fukuoka, Japan
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Einwiller, Sabine (University of Vienna, Austria)
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