Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. Forthcoming. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. ICA 2016 Annual Conference, Fukuoka, Japan,
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| Affiliation | WU |
|---|---|
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Creating Consumer-Based Brand Equity With Brand Communication on Facebook |
| Event | ICA 2016 Annual Conference |
| Location | Fukuoka, Japan |
| Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)