Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence |
Event | ANZMAC 2015 |
Year | 2015 |
Date | 30.11.-02.12. |
Country | Australia |
Location | Sydney |
URL | https://www.business.unsw.edu.au/Campaigns/anzmac2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldrad, Ardion (University of Twente, Netherlands)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5703 Demography (Details)