Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence |
| Event | ANZMAC 2015 |
| Year | 2015 |
| Date | 30.11.-02.12. |
| Country | Australia |
| Location | Sydney |
| URL | https://www.business.unsw.edu.au/Campaigns/anzmac2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldrad, Ardion (University of Twente, Netherlands)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5703 Demography (Details)