Judt, Ewald, Klausegger, Claudia. 2015. Was ist eigentlich ... Lifecycle Marketing? BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (11): S. 831-831.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen |
| WU-Journal-Rating new | STRAT-D |
| Language | German |
| Title | Was ist eigentlich ... Lifecycle Marketing? |
| Number | 11 |
| Year | 2015 |
| Page from | 831 |
| Page to | 831 |
Associations
- People
- Judt, Ewald (Details)
- Klausegger, Claudia (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5305 Bank management (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)