Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Forming of Brand Attitudes in the Online Environment. 44th EMAC Conference, Leuven, Belgien, 26.05-29.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Forming of Brand Attitudes in the Online Environment |
| Event | 44th EMAC Conference |
| Date | 26.05-29.05 |
| Location | Leuven |
| Country | Belgium |
| Year | 2015 |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Houston, Michael
- Organization
- Institute for International Marketing Management IN (Details)