Quotation Weitzl, Wolfgang and Zniva, Robert and Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. C-105-C-105. Las Vegas, NV: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM
Title of whole publication Proceedings of the 2016 AMA Winter Conference
Editor American Marketing Association
Page from C-105
Page to C-105
Location Las Vegas, NV
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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