Quotation Weitzl, Wolfgang and Zniva, Robert and Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. C-105-C-105. Las Vegas, NV: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM
Title of whole publication Proceedings of the 2016 AMA Winter Conference
Editor American Marketing Association
Page from C-105
Page to C-105
Location Las Vegas, NV
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Organization
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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