Quotation Weitzl, Wolfgang and Beldad, Ardion and Einwiller, Sabine and Zniva, Robert. 2016. The Impact of Social Media Fan Pages on Consumer-Based Brand Equity. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. A-35-A-35. Las Vegas, NV: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Impact of Social Media Fan Pages on Consumer-Based Brand Equity
Title of whole publication Proceedings of the 2016 AMA Winter Conference
Editor American Marketing Association
Page from A-35
Page to A-35
Location Las Vegas, NV
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Einwiller, Sabine (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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