Weitzl, Wolfgang and Beldad, Ardion and Einwiller, Sabine and Zniva, Robert. 2016. The Impact of Social Media Fan Pages on Consumer-Based Brand Equity. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. A-35-A-35. Las Vegas, NV: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Impact of Social Media Fan Pages on Consumer-Based Brand Equity |
| Title of whole publication | Proceedings of the 2016 AMA Winter Conference |
| Editor | American Marketing Association |
| Page from | A-35 |
| Page to | A-35 |
| Location | Las Vegas, NV |
| Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)