Platzer, Michael, Reutterer, Thomas. 2015. Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions. Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions |
| Event | Marketing Science Conference |
| Year | 2015 |
| Date | 17.06.-20.06. |
| Country | United States/USA |
| Location | Baltimore |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Platzer, Michael (WU Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing DP (Details)
- Research Institute for Computational Methods FI (Details)