Quotation Platzer, Michael, Reutterer, Thomas. 2015. Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions. Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions
Event Marketing Science Conference
Year 2015
Date 17.06.-20.06.
Country United States/USA
Location Baltimore

Associations

People
Reutterer, Thomas (Details)
External
Platzer, Michael (WU Vienna, Austria)
Organization
Institute for Service Marketing and Tourism IN (Details)
Marketing DP (Details)
Research Institute for Computational Methods FI (Details)
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