Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 808-808. Syndey, AUS: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence |
| Title of whole publication | Proceedings of the 2015 ANZMAC Main Conference |
| Editor | Australian and New Zealand Marketing Academy |
| Page from | 808 |
| Page to | 808 |
| Location | Syndey, AUS |
| Year | 2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)