Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 808-808. Syndey, AUS: None.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence |
Title of whole publication | Proceedings of the 2015 ANZMAC Main Conference |
Editor | Australian and New Zealand Marketing Academy |
Page from | 808 |
Page to | 808 |
Location | Syndey, AUS |
Year | 2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Organization
- Marketing DP (Details)
- Retailing and Marketing IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)