Quotation Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 808-808. Syndey, AUS: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence
Title of whole publication Proceedings of the 2015 ANZMAC Main Conference
Editor Australian and New Zealand Marketing Academy
Page from 808
Page to 808
Location Syndey, AUS
Year 2015

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldad, Ardion (University of Twente, Netherlands)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
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