Stöttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming, Hrsg. 2015. International Marketing in the Fast Changing World (Advances in International Marketing). 26. Bingley: Emerald.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Edited book (editorship) |
| Language | English |
| Type of published work | Book |
| Title | International Marketing in the Fast Changing World (Advances in International Marketing) |
| Edition | 26 |
| Location | Bingley |
| Publisher | Emerald |
| Year | 2015 |
Associations
- People
- Stöttinger, Barbara (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Zou, Shaoming (University of Missouri, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)