Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth |
Title of whole publication | Proceeding of the 6th EMAC Regional Conference |
Editor | European Marketing Academy |
Page from | - |
Page to | - |
Location | Vienna |
Year | 2015 |