Quotation Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth
Title of whole publication Proceeding of the 6th EMAC Regional Conference
Editor European Marketing Academy
Page from -
Page to -
Location Vienna
Year 2015

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
Organization
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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