Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. In Proceedings of the European Marketing Academy 2015 Annual Meeting, Hrsg. European Marketing Academy, ---. Leuven, BE:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Influence of Marketers´and Consumer´s Voices in the Era of Social Media |
| Title of whole publication | Proceedings of the European Marketing Academy 2015 Annual Meeting |
| Editor | European Marketing Academy |
| Page from | - |
| Page to | - |
| Location | Leuven, BE |
| Year | 2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Wagner, Udo (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)