Quotation Kamleitner, Bernadette and Feuchtl, S. 2015. As if it were mine: Imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice 23 (2): S. 208-223.




Imagery appeals are a powerful instrument in a communicators toolbox. Imagery allows evaluating an object prior to actual experience and simulating object ownership. This article investigates whether imagery and psychological ownership are systematically interlinked, thus causing objects to become mine through imagery. Across 2 studies, featuring 3 objects, 3 different types of advertisements, and based on more than 800 participants, this article supports a conceptual model that suggests that an inherent link between imagery and psychological ownership drives a varied set of consumer responses. Implications for marketers aiming to capitalize on the effects of imagery processing are derived.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Theory and Practice
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title As if it were mine: Imagery works by inducing psychological ownership.
Volume 23
Number 2
Year 2015
Page from 208
Page to 223
Reviewed? Y
URL http://www.tandfonline.com/doi/full/10.1080/10696679.2015.1002337
DOI http://dx.doi.org/10.1080/10696679.2015.1002337


Kamleitner, Bernadette (Details)
Feuchtl, S
Institute for Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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