Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review. 32 (5), 576-602.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Marketing Review |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-B, STRAT-B, WH-B |
| Language | English |
| Title | MNEs' Regional Headquarters and their CSR Agenda in the African Context. |
| Volume | 32 |
| Number | 5 |
| Year | 2015 |
| Page from | 576 |
| Page to | 602 |
| Reviewed? | Y |
| URL | http://www.emeraldinsight.com/doi/full/10.1108/IMR-03-2014-0100 |
| DOI | http://dx.doi.org/10.1108/IMR-03-2014-0100 |
| Open Access | Y |
| Open Access Link | http://dx.doi.org/10.1108/IMR-03-2014-0100 |
Associations
- People
- Gruber, Verena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)