Quotation Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, --- Denver, CO: -


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework
Title of whole publication Proceedings of the Annual Conference of the Academy of Marketing Science
Editor Academy of Marketing Science
Page from -
Page to -
Location Denver, CO
Publisher -
Year 2015

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People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
Organization
Retailing and Marketing IN (Details)
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