Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, --- Denver, CO: -
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework |
| Title of whole publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
| Editor | Academy of Marketing Science |
| Page from | - |
| Page to | - |
| Location | Denver, CO |
| Publisher | - |
| Year | 2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)