Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, --- Denver, CO: -
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework |
Title of whole publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
Editor | Academy of Marketing Science |
Page from | - |
Page to | - |
Location | Denver, CO |
Publisher | - |
Year | 2015 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- Organization
- Retailing and Marketing IN (Details)