Weitzl, Wolfgang. 2014. Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Dissertation |
| Language | English |
| Title | Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale |
| Academic institution | University of Vienna |
| Year | 2014 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)