Quotation Weitzl, Wolfgang. 2014. Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Dissertation
Language English
Title Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale
Academic institution University of Vienna
Year 2014

Associations

People
Weitzl, Wolfgang (Former researcher)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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