Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. Academy of Marketing Science Annual Conference, Denver, Vereinigte Staaten/USA, 12.05.-14.05..
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework |
Event | Academy of Marketing Science Annual Conference |
Year | 2015 |
Date | 12.05.-14.05. |
Country | United States/USA |
Location | Denver |
URL | http://www.ams-web.org/events/event_details.asp?id=447840 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)