Quotation Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. Academy of Marketing Science Annual Conference, Denver, Vereinigte Staaten/USA, 12.05.-14.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework
Event Academy of Marketing Science Annual Conference
Year 2015
Date 12.05.-14.05.
Country United States/USA
Location Denver
URL http://www.ams-web.org/events/event_details.asp?id=447840

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
Organization
Retailing and Marketing IN (Details)
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