Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. Academy of Marketing Science Annual Conference, Denver, Vereinigte Staaten/USA, 12.05.-14.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework |
| Event | Academy of Marketing Science Annual Conference |
| Year | 2015 |
| Date | 12.05.-14.05. |
| Country | United States/USA |
| Location | Denver |
| URL | http://www.ams-web.org/events/event_details.asp?id=447840 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- Organization
- Retailing and Marketing IN (Details)